I Built a Full Email Campaign for a Brand I've Never Worked With — Here's How I Did It

I got tired of my own content.

Not in a burnout way. But my posts never carried much weight, they were very stale, except for the random personal ones. So I decided to try something different: pick a company I’ve never worked with, know nothing about their actual email strategy, and build a real campaign plan for them from scratch.

No teardown. No review. No inside access. Just me, a blank doc, and a question: what would I do if I worked here?

First up: Wizehire.

Why Wizehire?

I found them in a Sales Nav list. That’s it. They were on the first page of my search.

For this campaign, I decided to lead out with an onboarding flow.

Step One: Understand the Product (Enough)

I don’t need to be a product expert to write a good email. But I do need to understand what the product actually does and what a new user needs to do to get value from it.

So I had Claude run a research brief on Wizehire and put together the obvious answer that the most important step to value is publishing a live job post.

It’s a hiring platform. The whole point is to get a position in front of candidates. Until you’ve posted a job, you haven’t really used the product. So that became my north star for the campaign: get the user to their first live post.

Step Two: Find the Angle That Isn’t Obvious

Every platform on the planet sends that email to drive people back to the product. Standing out is tough.

So I went looking for a differentiator. Their pre-built job templates seemed like an interesting angle to dive into. If you don’t have a job description ready, they’ve already done a version of that work for you.

So my new goal was to reduce the perceived effort it takes to get a job post live. Not just tell people to do it. Make them feel like it’s already halfway done.

Step Three: Make It Visual

This is where it got interesting.

Wizehire doesn’t have a freemium tier. If you’re signing up, you’ve already paid something. That means the people coming into onboarding are motivated with real intent. They’re not kicking tires.

So instead of a generic welcome email, I wanted to show them what their post could look like right now.

If I have onboarding data (what role they’re hiring for, what team, etc.), I can populate a mockup of their job listing inside the email itself. Not a screenshot of the product. A personalized preview that says: this is what it looks like when you publish.

If I don’t have that data yet, I can use enrichment or make a smart assumption based on company size and industry.

The CTA at the top is simple and unambiguous: Start your job post. If they never read the body copy, they still know what to do. But if they do read it, they find a template preview and a secondary nudge that makes hitting publish feel like the obvious next step.

What I’m Doing With This

All of the assets from this exercise, the research brief, campaign outline, copy, and visual mockup, are available if you want them.

This isn’t meant to be a gold standard. It’s a working example. Take it apart. Find the stuff you’d do differently.

That’s the whole point of this series.

If this one sparked anything for you, let me know. And if you want to see the assets, they’re yours — download the full Wizehire campaign plan here.

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Michael Roberts is the founder of Boost My Email, a fractional email marketing consultancy for B2B SaaS companies. He helps teams build email programs that actually move metrics.