Senior email execution.
Without the full-time hire.
$7,000/month. Month-to-month. No ramp time, no benefits overhead, no 12-month commitment — just someone senior who actually does the work.
Book a discovery callYou probably recognize yourself here.
Series A–C B2B SaaS or PLG company with a real product and real users
Running HubSpot or Customer.io — or actively moving to one of them
You have a marketing leader, but no one dedicated to lifecycle email
Email is on the roadmap but keeps getting deprioritized — execution has fallen behind
You want someone who can operate independently, not someone who needs hand-holding
You care about pipeline and retention metrics, not just open rates
What's actually included.
The risk with fractional anything is vagueness. Here's exactly what you get.
Included
- Campaign planning and calendar management
- Segmentation strategy and list hygiene
- Email copywriting — from subject line to CTA
- HTML production in HubSpot or Customer.io
- Deliverability monitoring and diagnosis (Google Postmaster, sender rep)
- Lifecycle sequence architecture — activation, onboarding, re-engagement, nurture
- Performance reporting tied to business metrics, not just send metrics
- Playbook documentation so the work outlives the engagement
Not included
- Paid media or ad creative
- Full-stack marketing strategy (beyond lifecycle)
- CRM setup from scratch (light configuration is fine)
- Content marketing or SEO
How an engagement starts.
Book a 30-minute discovery call
We talk through where your lifecycle program stands, what's working, and what's not. No pitch deck — just a real conversation.
Scope month one together
If it's a fit, we agree on the highest-leverage starting point. Month one is usually an audit plus the first sequence or campaign.
Kick off within a week
Onboarding is lightweight. You add me to your tools, share context, and we get to work. No six-week discovery phase.
Month-to-month from there
Renews monthly. Cancel or pause any time. No long-term contract, no penalty, no awkwardness.
$7,000/month. Here's what that actually means.
- Senior execution, day one
- No benefits, no payroll overhead
- No 12-month commitment
- Single point of contact who does the work
- Cancel any time
- 3–4 month ramp time
- Benefits, payroll taxes, overhead
- Long hiring process
- Hard to exit if it's not working
- Mid-level experience at this budget
- Account manager layer between you and the work
- Constant context-switching across clients
- Junior talent doing senior work
- You pay for overhead, not output
- Usually locked into a contract
Senior operators trust the work.
“He can create and execute lifecycle marketing plans flawlessly, but also bring critique and feedback needed to make something better.”
“His expertise is evident in his ability to develop scalable programs that not only engage audiences but also revitalize existing content.”
If your lifecycle email program needs someone to actually run it — let's talk.
A 30-minute call is enough to know if it's a fit. No obligation, no sales pressure.
Book a discovery call